Featured Projects
"Identity Hot Tip: Make your IT team faster"
Client: Ping Identity | Role: Creative Concept / Writer |
Agency: Centerline Digital
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Centerline Digital worked with Ping Identity to create a campaign around the "Chief Identity Champion"--a fun character (portrayed by Terry Crews) that visits clients to deliver secure online identity solutions to their businesses. This video, concepted and scripted by me, was one of several in the series.
"Winning with Modernization"
Client: IBM | Role: Creative Concept / Writer |
Agency: Centerline Digital
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IBM came to us with a request to do a series of four to five webinars discussing IT modernization. One of our lead CDs thought that would be boring, so he pitched the idea of framing the webinars as fun, tongue-in-cheek 5-6 minute game shows to tout the benefits of incorporating IBM mainframes into your modernization journey. The contestants represented the competition: Ari Weston (Amazon Web Services), Jill Cerulean (Microsoft Azure), and IBM (Ivy Beeman). We even included a 30-second, funny IBM commercial in the midst of the "broadcast."
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Four gameshows were planned, but only one made it to final edit and was never released. I came up with the concept for the gameshow itself, as well as writing the script for the gameshow and the ad.
"Winning with Modernization 30-second Ad"
Client: IBM | Role: Creative Concept / Writer |
Agency: Centerline Digital
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This is the stand-alone ad from the Winning with Modernization gameshow. Again, it was never used...but I think it would have been a HUGE hit.
"Analytics Superheroes"
Client: IBM | Role: Writer | Agency: Centerline Digital
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Every customer reference or SME interview is the same--a talking head video with (maybe) a little bit of animation.
We decided to take a different route and make this discussion of analytics a lot more interesting by hiring a comic artist to imagine our subject matter experts as characters in a comic book story constructed from their interviews.